UK’s Kew Green Hotels expanding to SE Asia with 7 properties in Bangkok
Kew Green Hotels, a leading UK hotel management company with over 55 hotels in its portfolio, is expanding to the Southeast Asia market through a joint venture with Siamese Asset.
The new entity, Siamese and Kew Green Management Company Thailand, is launching seven properties in Bangkok, four of which are under the Wyndham Hotels & Resorts brand umbrella.
Kew Green Hotels has also chosen Bangkok as the location for its commercial hub for Southeast Asia.
Confident in Thailand’s position as a world-class tourism destination, Siamese and Kew Green Management Company Thailand will launch four hotels and branded residences in the heart of Bangkok in early 2021: The Wyndham Queen Convention Centre, Wyndham Garden Sukhumvit 42, Ramada Plaza by Wyndham Sukhumvit 48 and Ramada by Wyndham Sukhumvit 87, with an additional three properties in the pipeline.
Meanwhile the commercial hub will integrate proactive and reactive sales, marketing, analytics and revenue management, to support the company’s increasing hotel portfolio in the region, providing a consolidated approach to deliver growth.
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“As a growing company, this milestone reflects Kew Green Hotels' broadening expertise in the international hotel market and reputation for operational excellence, strong commercial awareness and industry leading profit delivery,” said Kew Green Hotels CEO Chris Dexter.
Siamese and Kew Green Management Company was founded in February as a joint venture Company between Kew Green Hotels UK and Siamese Asset in Thailand. It is a third-party management company cooperating with IHG, Hilton and other global brand companies under a Brand Franchise Agreement.