By The Nation
The agreement is for four new hotels under three global hotel brands on the Bangkok riverside and Pattaya beachfront.
AWC said the deal also strengthens its status as one of the largest owners of Marriott International properties in Asia Pacific (excluding China) with a total 6,636 rooms in Thailand, from nine operating hotels with 3,452 rooms, and seven future projects with 3,184 rooms – including the four new hotels with 1,638 rooms.
The three new Bangkok hotels comprise the ultra-luxury Ritz-Carlton Reserve resort, the JW Marriott Marquis Hotel Asiatique Bangkok, and the Asiatique Bangkok, Autograph Collection.
All three will be located at the future expansion of the Asiatique The Riverfront shopping-dining destination.
The fourth hotel, Aquatique Pattaya, Autograph Collection, will be situated in Aquatique The Beachfront Pattaya, a soon-to-open mixed-use destination offering MICE hotel and facilities, luxury shopping and entertainment.
Wallapa Traisorat, CEO and president of AWC, said the multi-agreement demonstrates Marriott International's confidence in AWC.
"We are confident in the long-term positive outlook of Thai tourism. Our collaboration with global partners enables us to create an exceptional customer experience and better respond to diversified consumer needs. This helps enhance potential and opportunity of Thai tourism industry to expand its tourist base to the wellness and long-stay segments in the near term, as well as create a more compelling experience to attract discerning and sophisticated travellers from around the world." Wallapa said.
Craig S Smith, group president for Asia Pacific, Marriott International, added:
"Strengthening our longstanding, well-established partnership with AWC in this landmark multi-agreement signing for four new hotels in Bangkok and Pattaya is testament of our continuing growth strategy across Asia Pacific, including Thailand."