By THE NATION
The company is turning its focus to online sales. It recently launched the high-rise condo, "The Livin Ramkhamhaeng" to tap extension business district location, a new prime area on Ramkhamhaeng Road, targeting students and first jobbers.
The project is situated only 100 metres from Lam Salee MRT Interchange Station with prices starting from only Bt1.6 million a unit.
Maneekarn Issareekosol, regional director of marketing strategy and corporate communication at Risland (Thailand) Co Ltd, a real estate development giant from Hong Kong which has developed property projects in seven countries worldwide, said that the company in the first half of 2020 was inevitably affected by the Covid-19 crisis.
The most recent project, launched on Friday, is The Livin Ramkhamhaeng worth Bt4.9 billion, as a result, the company’s investment this year totals more than Bt23.5 billion, ranking among Thailand’s top three developers.
As overseas tourists are unable to travel to Thailand, the company has delayed a Bt58-billion project (Phase 1) in Phuket.
The company said it remained confident in the domestic market as purchasing power in the country is strong. This customer group has a different point of view, thinking that it is a good time to buy a house or a condominium unit as selling prices and promotions are the best in history, Maneekarn said.