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New Federbr

Feb 28. 2017
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Federbräu is the first and only beer brand in Thailand that uses German Single Malt from a single sourced malt-imported directly from Germany.


February 27, 2017: Edmond Neo Kim Soon, Chief Executive Officer Beer Product Group affirmedthat “The premium beer trend will continue to grow. According to AC Nielson’s research on premium product consumption in South East Asia, it reveals that consumers tend to buy more premium food and beveragewith a 24% rise in Thailand, which is an exponential growth. Consequently, brands and products have to adjust in order to cater to different levels of consumer’s needs for better products and experiences. The new Federbräu has adjusted its flavour profile and overall design to meet international brandstandards in order to reach out to the rising demand for premium and quality products.


The all new lookis apparent with new packaging, showcasing the PSL bottle label and the new and modern sleek cans. As well as the new logo design shown throughout all communication channels. Federbräurepresents the authentic German premium beer flavor with a unique taste. With more youngpremium beer consumers’ seeking distinctive taste and products to express their premium identity, Federbräu is able to fulfill the rising demand.”


“We have introduced Federbräu into the premium beer market as we see great potential in this market segment. Our marketing strategy toour consumers will focus on the German-inspired premium taste. We are confident that the all new Federbräuwill be able to appeal to the modern and premium consumers. Federbräu will be distributed through different channels throughout Thailand from mid-February and South East Asia with Thailand as the key market.” added Edmond Neo Kim Soon.


TorraninKiatichai, Brand Director of Federbräusaid, “Federbräu, a German-inspired premium beer brand with German Single Malt which is directly imported from Germany, uses only single sourced malt, which provides a rich and smooth flavour. This brew results in a well-rounded taste, a clean finish, 5% alcohol which makes it easy to drink. The primary packaging includes 620 ml big bottle, 320 ml small bottle and 320 ml sleek can.”


Aside from being inspired by the art and craftsmanship of German Brewing, Federbräuexhudes the passion to produce a quality premium beer. Starting with the attentive process of selecting quality ingredients tothe exceptional brew taste.The German saying “Simply German, Passion fürPerfektion”, truly captures the concept of bringing a passion that you love and believe into life resulting in an outstanding and perfect masterpiece.


Federbräu’s premium beer production is in every detailaPassion fürPerfektion

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