Wednesday, September 18, 2019

Adidas on the run

Jun 15. 2018
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By The Nation

13,966 Viewed

Adidas Originals blends collective memories and technical running in its Point of Deflection System to create a new silhouette for trendy street sneakers.

Taking its cue from a unique three-dimensional cushioning design principal first seen in the mid-90s, technology, the innovative technology provides shock absorption and stability in the outsole at the point of impact. 

The new design combines three individual innovations from the past to create the future standard in footwear featuring a high rebound EVA forefoot, boost heel and Point of Deflection bridge. 

To enhance natural motion, Adidas Boost technology focuses on the heel unit, redirecting emphasis to the most important area of the foot for optimal stride. A pronounced Point of Deflection bridge inspired by the ‘90s torsion bar is applied across the midfoot providing stability and flexibility to the podular sole allowing for ease of motion.

The system celebrates the interplay between the shoe’s unique tooling, contemporary technology and distinct aesthetic – a testimony to a whole that is greater than the sum of its parts.

Priced at Bt5,200, the new sneakers System will be available tomorrow at Adidas Originals Siam Center, Adidas Brand Center Central World, Carnival store and online through


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