EST PLANS to strengthen its brand proposition this quarter under the concept “Zaa Zeed Sud Kua”, which means the coolest carbonated soft drink (CSD), to inspire teenagers to enjoy life to the fullest and express their real selves.

Pepsi, the global cola brand with Pepsi-Cola (Thai) Trading as its local unit, recently unveiled an innovative new approach to the universal 'emoji' (emoticon) language by giving PepsiMoji its Asian debut in the Thai market.