The industrialisation of China's film sector was a major topic of discussion at the recent 8th Beijing International Film Festival. Some filmmakers cited the success of “Wolf Warrior 2”, which amassed a record 5.68 billion yuan (Bt28.4 billion) at the box office, and “Operation Red Sea”, which won the award for best visual effects at the festival, to say China’s film industry has come of age.

The Bulgarian villagers hunker over their books, struggling with their Mandarin words and characters. But they are not going to China — the Middle Kingdom is coming to them. Because of yogurt.