Marketers and consumers have contrasting views when it comes to gender representation in advertising and, by failing to portray and target women well, the global industry is missing out on an average of US$9 billion in brand valuation.

UNDERSTANDING the occasional needs of out-of-home consumers of food and drink is very important for brands and marketers, which need to stimulate a rise in purchasing frequency if they want to increase market share, according to the latest market research