Innov8asia and Marketbuzzz have conducted a survey of current users of mobile banking apps aimed at helping retail banks target, convert, retain and keep engaged the most digitally receptive customer segments through a more aligned online-banking feature set.

Marketbuzzz has released the results of a survey on 99 per cent of 1,000 smartphone users, who use their phone while shopping. It has learned that seven out of 10 smartphone owners use their device both before shopping as well as when they are in the stor