Roaming the Olympic venues in their red winter suits and white woolly hats, North Korea’s cheerleaders have been on a mission to show the human side of the nuclear-armed state, but observers say they have seen little success.

Pyeongchang – Alibaba Group  kicked off its first Olympic Games as a TOP partner today with the opening of its showcase – “The Olympic Games on the Cloud” – at the Gangneung Olympic Park.