"Taste"

After two years of research, ‘Khao Mok’is ready to woo Kunming natives.

China’s food tastes in the past decade have shifted away from products perceived to be unhealthy and embraced those that are nutritious and have a trusted provenance. As the nation’s middle class adopts a diet that focuses on quality, style and health, demand for sugar and salty flavourings like monosodium glutamate has slumped.

Qu Yunxiao earns 300,000 yuan($46,532.2) per year for tasting all kinds of crawfish in Qianjiang, Central China's Hubei province.

Pepsi, the global beverage brand, is riding the growing trend of out-of-home dining by launching the “Pepsi: Taste the Destination” campaign, which helps consumers experience local dishes from the hottest restaurants and street food stalls in each region.

PORT KLANG - A Malaysian condom company is hoping to spice up sex lives with a contraceptive that tastes like the country's ultimate comfort food -- a chili-infused rice dish known as nasi lemak.