TO CASH in on the popularity of “Influencer Marketing” in the domestic market, POPS Thailand believes it is on the road to success through its use of well-known influencers for online campaigns as it promotes brands via the YouTube platform.

Don’t bet against it. For all the talks of “Not wasting the coup” on one side and “No election, no democracy” on the other, Thailand stands a good chance of going back to Square One. In other words, the vicious cycle the country has been trapped in still looms, and any silver lining, if you are seeing one, could be just a part of it.