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Branding and boosting sales while avoiding a full price war
THURSDAY, OCTOBER 29, 2015
Organisations often have internal clashes over whether they should prioritise branding or promote sales to hit financial targets continuously and consistently. Another subject of debate among managers is methods of measuring brand performance.
Revamping marketing strategies in a flat economy
THURSDAY, OCTOBER 01, 2015
Economic uncertainty is one of the most challenging environments for marketers as it usually heralds the appearance of price wars to stimulate demand amid waning consumer confidence, shrinking numbers of target consumers willing to invest, and the existen
Adjusting marketing strategies to suit the digital age
THURSDAY, JULY 30, 2015
From my experience as a marketer who has worked in many different industries, from hawking snacks priced from Bt5 a bag to mobile telephones, insurance and property, I believe that fundamental marketing theories are applicable to every product and will re