Psychological and financial hurdles remain high for junior and senior high school girls in buying emergency contraception three months after it became available over the counter in Japan.

The Department of Health, Ministry of Public Health, and the Bangkok Metropolitan Administration, together with Organon (Thailand) Company, have launched the campaign, RakTuaYaKluaFang, to prevent and reduce unintended pregnancy in Thailand, and to change attitudes towards implant contraception among communities and families.