THAI CEOs are gradually putting digital transformation (DX) at the centre of their corporate strategy. Those companies that do not initiate a DX initiative will find themselves struggling to respond to changing market demands and also find it difficult to stay profitable.

If we look back to the start of the new millennia, Amazon was on a quest to fit bookstores into pockets and Nintendo had established itself as a leader in multi-player gameplay. Sixteen short years later, Amazon is selling anything and everything retail w