In the time of our elders, when we were just starting out as a young self-governing nation, those who aspired to lead our country felt bound to a code of political statesmanship by which they measured their eligibility for public office. They looked at themselves, so to speak, in the mirror of political virtues to see if they were worthy to offer themselves as stewards of the nation.

A new age of ‘latent advertising’ has the public in its sights