Gwyneth Paltrow made headlines recently when she declared that octopuses are “too smart to be food”. During a Slack chat with her Goop co-workers, Paltrow recounted the story of Inky – the octopus who famously escaped from his enclosure at the National Aquarium of New Zealand and slid down a 50-metre drainpipe to freedom – and said, “I had to stop eating them.”