Much progress has been made in terms of human rights for women and those who identify as Lesbian, Gay, Bisexual, Transgender, Intersex, Queer/Questioning, and other diverse sexual orientations (LGBTIQ+).

Sula Malina sculpted a personal ad for more than a month, fine-tuning the description to be simultaneously clever, accurate and less than 100 words. Essentially, it had to be perfect.