By Asina Pornwasin
KBank this year aims to have more than 3 million users of its mobile-banking and cyber-banking services.
Art Wichiencharoen, first senior vice president of Kasikornbank, said that the company usually invests about Bt100 million to keep the bank’s technologies up to date in order to provide a wide new range of secure cyber-banking and mobile-banking services.
Currently, the bank has more than 1.4 million users of its cyber-banking services, with 400,000 active users per month. Meanwhile, it has more than 1.2 million registered users of its mobile-banking service, with about 500,000 active users per month.
Mobile banking and cyber-banking users together number about 2.7 million, which accounts for 30 per cent of total bank customers. By the end of this year, the bank aims to increase the number to over 3 million.
“The number of active users of our e-services is increasing at 30 per cent, meanwhile the number of electronics transactions is also increasing at 50 per cent,” said Art.
Apart from cyber banking, KBank also has ‘K Cyber Service’ that includes K Cyber Trade and K Cyber Invest. Moreover, it also provides a payment gateway called K Payment Gateway. Currently, it has 70 per cent of market share, in terms of total value of e-payment over the Internet in Thailand. This comes from its 3,500 merchants.
“We also have 50 per cent of market share in terms of e-transactions over Internet and mobile banking. We are leaders in digital banking,” said Art.
He added that there are three factors in digital banking: Internet and mobile banking; e-payment platform; and banking and financial information services.
Last week, the bank launched its information services called askKBank.com, a search engine that provides relevant information on banking and financial matters.
The search engine innovation is a part of the bank’s digital banking strategy to satisfy customers’ needs in various financial matters, particularly through in-depth information from Kasikorn Research Center and other KGroup companies.