The rankings are based on how global perceptions define countries in terms of a number of qualitative characteristics, impressions that have the potential to drive trade, travel and investment and directly affect national economies.
The 2021 Best Countries rankings, organised in partnership with BAV Group, a unit of global marketing communications company VMLY&R, and The Wharton School of the University of Pennsylvania, are based on a study that surveyed more than 17,000 people from four regions to assess perceptions of 78 countries on 76 different metrics.
The heritage sub-ranking is based on an equally weighted average of five country attributes that relate to a country's heritage: culturally accessible, has a rich history, has great food, many cultural attractions and many geographical attractions. The geographical attractions attribute is new for 2021. The heritage sub-ranking had a 1.93 per cent weight in the overall Best Countries ranking.
While old world front-runners Spain, Italy and Greece make up the top three yet again, their order changed slightly in 2021. Spain took the No. 1 spot from Italy. But the trifecta performed extremely well in the heritage sub-ranking overall – each scoring at least 9 points on a 10-point scale.
As a region, Europe fared much better than others. Generally small in area and population, European nations are viewed as far more culturally accessible, pulling them up in the ranks past large nations like Russia (No. 15) and the United States (No. 16) despite contributions like Pyotr Tchaikovsky’s ballets and jazz music, the organisers said.
Egypt was one of the biggest upward movers near the top of the sub-rankings in 2021, jumping up from No. 13 in 2020 to No. 8 this year. Thailand also moved up from No. 9 to No. 7. Mexico (No. 5), India (No. 6), Turkey (No. 9) and Japan (No. 10) round out the top 10.
At the bottom of the heritage sub-rankings are Kazakhstan, Qatar and Oman. Ghana, which was near the bottom of the list in 2020, failed to meet all four of the data benchmarks this year and dropped out of the 2021 rankings, the organisers said.
Published : September 05, 2021