By The Nation
The company suggests Thailand, as one of the most popular hosts for global travellers, should capitalise from this trend by offering authentic and unique experience to travellers.
The research commissioned by Booking.com and was independently conducted among a sample of 53,492 respondents across 31 markets. In order to participate in this survey, respondents had to be 18 years of age or older, had to have travelled at least once in the past 12 months and be either the primary decision maker or involved in the decision making of their travel. The survey was taken online and took place between October 16 and November 12.
“We are seeing a clear trend among travellers to try out unique types of accommodations and we understand that the perfect stay may look different for each of them. So, whether it’s an icy igloo, a cosy cabin or luxury villa you’re after, Booking.com offers more than 5.8 million instantly bookable homes, apartments and other unique places to make sure that your next special experience is just a few clicks away,” says Olivier Gremillon, Vice President at Booking.com.
“According to the research results, 37 per cent of travellers globally desire to be different. In 2019 travellers are looking for new experiences and unique accommodation like a Thai traditional house, boat or treehouse. Meanwhile they’re looking to live like a local by staying at alternative accommodation types such as villas, holiday homes and apartments. Almost half of global travellers agree that staying in a home-type accommodation lets them see areas of a city or parts of a country that they wouldn’t have explored otherwise, Parichat Haehnen, Regional Manager for Thailand and Indochina at Booking.com says.
Aside from allowing travellers to explore destinations like locals, alternative types of accommodation can also offer the opportunity for more affordable travel. And with so much of the world waiting to be discovered, this is one major incentive that almost half of global travellers agree with, stating that staying in a home-type accommodation allows them to feel that they are getting the most value for their money.
“Thailand is in a good position to capitalise from this travel trend as it has charming uniqueness. Thai property managers should ensure they meet traveller’s preference by including local or cultural elements with their offerings and providing good quality photos of their place, which reflects its Thai character on booking platforms,” Parichat adds