Thursday, November 21, 2019

Airbnb launches destination drive for Buriram

Sep 25. 2019
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By THE NATION

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Ahead of World Tourism Day, Airbnb has reaffirmed its commitment to continue promoting Thailand’s emerging destinations on the global stage with its latest community-led destination marketing campaign in Buriram.

Airbnb's head of Public Policy for Southeast Asia Mich Goh and adviser to the Minister of Tourism and Sports Siraphop Duangsodsri jointly launched the campaign, titled ‘Sustainable Travel with Airbnb: Beyond Big Cities’. The video features Buriram’s unique attractions and way of life, as seen through the eyes of Airbnb’s host community.

The video, which will run on Airbnb’s global platforms, aims to promote and drive both domestic and international travel to emerging destinations in Thailand. The global end-to-end hospitality company has plans to expand its destination marketing efforts to other emerging destinations in Thailand, including Saraburi's Nong Saeng and Sao Hai districts.

The launch also featured a panel discussion with Chompu Marusachot, Director of Marketing Information Technology Division, Tourism Authority of Thailand (TAT); Ratthasart Korrasud, Senior Executive Vice President, Digital Economy Promotion Agency (DEPA); Suthep Keasang, Deputy Director, Designated Areas for Sustainable Tourism Administration (DASTA); and Khanchai Arram, Executive Director, B-STAY.

Panelists shared their perspectives on digital tourism and sustainable travel, and discussed how Thai government officials and community stakeholders can best leverage technology to support local communities and budding hospitality entrepreneurs.

Airbnb first partnered with the Buriram-based homestay provider B-STAY, with the support of the Ministry of Tourism and Sports, to build flexible accommodation for the participants of Thailand MotoGP 2018, while providing hospitality training and boarding in the process.

Mich Goh, Airbnb's head of Public Policy for Southeast Asia, said: “Driven by a desire for more local and authentic experiences, we are seeing more travellers from Thailand and the world visit off-the-beaten track destinations. Our community’s unique accommodation and experience offerings help emerging destinations, like Buriram, attract and host more visitors. Looking forward, we will continue to work closely with government and community stakeholders to support the growth of tourism in emerging destinations and spread the benefits beyond big cities and tourism hot spots”.

Speaking at the event hosted by Airbnb, adviser to the Minister of Tourism and Sports Siraphop Duangsodsri, said: “Tourism is a key industry for Thailand and positively impacts job creation, investment and infrastructure development. The tourism industry has generated more than Bt2 trillion for the nation over the past year, and the Ministry of Tourism and Sports is committed to continue boosting tourism growth both in terms of quality and safety. We will work to ensure Thailand remains a top-tier tourist destination, and support digitisation to promote and provide better tourism experiences for all, including accommodation which help to distribute incomes and tourism benefits to local communities”.

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