By SIRIVISH TOOMGUM
1 Make their first ski experience in over 20 swiss winter destinations
2 Snowshoe hike under the stars
3 Visit the house of Santa Claus at Rocher de Naye
4 Sledding in a UNESCO World Heritage
5 Horse carriage ride on the Snow
Switzerland Tourism says it is keen to woo more Thai visitors to the country during the winter season to enjoy snow activities.
Recently it announced it will collaborate with the Ski and Snowboard Association of Thailand to promote both tourism and sports and make Switzerland the top choice for Thai travellers in the winter season within three years.
Thais spent almost 250,000 overnights in Switzerland last year, up from 100,000 in 2012, particularly enjoying their travel by train, bus and boat.
"Switzerland is already a choice for Thai travellers, particularly during Songkran and the September/October holiday period.
"Winter is the main season for Thai travellers, but most are going to Japan and Korea. We like to encourage them to discover the original Winterdestination:a country that celebrates winter tourism for more than 150 years," he added.
He said the country had seen seven years of continuous and steady growth in the number of Thai guests. In the period of 2012 to 2018, the sales of Swiss travel passes in Thailand increased by over 400 per cent.
The highlight of Swiss public transport, and one that can be experienced year-round, is the Grand Train Tour.
Covering 1,280 kilometres, it combines the most beautiful panoramic lines into one unique route, and passengers can board at any given point. There is no prescribed direction or duration.
A 2019 APAC Snow Brand survey in March among 2,200 people from 11 Asian countries including Thailand defined "snow holidays" as a trip of at least two nights to a snow-mountain destination with skiing or snowboarding and other activities.
Japan is the top winter destination for Asian travellers, with 65 per cent of respondents having had a snow holiday there in the last three years, followed by South Korea (34 per cent) and Switzerland (24 per cent).
The good news for Switzerland was that 93 per cent of Thai travellers are looking to a European snow holiday in the next three years, and Switzerland is their top choice.
The young generation of Thai snow-sports enthusiasts is going to the upcoming Youth Winter Olympics in Lausanne.
They had a chance in spring to visit Switzerland, tried out the slopes and got familiar with the city, which has warm-hearted connections with the people of Thailand through the Royal families.