By THE NATION
The international digital travel company launched the pilot project of CityBook in Paris, London and Amsterdam on Thursday (January 16).
CityBook will be fully focused on helping travellers once they have arrived in their destination by providing curated recommendations on things to do, showcasing local offers and discounts, providing content to help travellers get a feel for the city to help them make decisions, all with the purpose of helping Booking.com better understand most relevant issues for consumers in-destination.
The CityBook products, content and features that consumers like best will then be rolled into the core Booking.com app, furthering Booking.com’s vision to help customers in making decisions and provide simplicity throughout their entire travel journey.
Leveraging machine learning models that take into accounts a traveller’s location, the makeup of their group (family, couple or solo traveller), where they’re in their trip (first day vs the last day of the trip), as well as the weather and real-time availability, CityBook makes contextually-based recommendations to help travellers get the most out of their trip, including how to get back to their accommodation from any spot in the city.
The technology that powers CityBook brings together powerful trip research all into one place with instant recommendations, so there is limited need to plan extensively in advance.
“With CityBook, we want to put all the best possibilities for experiencing a city in the palm of your hand,” said Ram Papatla, Vice President of Experiences at Booking.com.
“Bouncing between dozens of sites and apps to get the best information and then still having to book everything separately is not the most enjoyable or seamless process. We want to help people focus on the fun part of travel planning - inspiration - and make the booking and organisation for a trip a snap, with actionable content that’s all bookable in a couple of taps and all conveniently organized in one place”.
“Based on how travelers engage with CityBook, it will evolve further with various features potentially being incorporated into the core Booking.com app.”
Whatever device or platform customers prefer, their trip experience is completely synced. Whether downloading the app for Android or iOS or simply visiting the web version of the CityBook site on desktop or mobile, once a customer has logged in with their Booking.com account details, they are set to discover, make plans and experience the city - all on their own terms.
CityBook is currently available in English for Amsterdam, London and Paris, with Tokyo, Paris, New York City, Berlin, Barcelona and Rome scheduled for launch over the coming months.