By The Nation
Its survey also revealed that seven out of 10 families globally take at least two family vacations a year, with Asian travellers taking more than twice as many family trips as their Western peers.
Agoda’s Family Travel Trends 2018 survey, conducted by YouGov, found that just 18 per cent of travellers globally take only one family holiday a year, while over 34 per cent have taken more than five family trips in the past year.
Asia dominates this multi-holiday trend with a remarkable 77 per cent of travellers from Thailand and 62 per cent from the Philippines claiming to have taken five or more family breaks in the past year.
Conversely, only 7 per cent of British travellers took more than five family trips, with the UK also most likely (34 per cent) to take only one.
While family travel is growing globally, details of who with and for how long families take vacations varies across the globe.
A four- to seven-night stay is the most popular duration for family holidays globally but there are large variances across markets. In the UK, the four- to seven-night stay made up 41 per cent of family travel in the past year, compared to only 20 per cent of family travel for Thais.
Instead, family vacations of more than 14 nights are taken by almost a third of Thais, but only 11 per cent of Malaysians. Vietnamese, Malaysian and Chinese families are most likely of all travellers to take one- to three-night vacations.
The survey also looked into who was included in family vacations. It found that, while 35 per cent of global travellers have taken a holiday with grandparents, travellers from the UK and Australia are the least likely to have done so, with only 13 per cent and 20 per cent of travellers embarking on them respectively.
Thais (66 per cent) and Indonesians (54 per cent) were most likely to have included grandparents in their holiday plans. This trend is also reflected when looking at extended family members, with Thais and Indonesians most likely to include siblings, cousins, aunts and uncles in their vacation plans.
Americans, British, Australians and Chinese are also the least likely to go away with other groups of friends, with only 22 per cent of Americans, 23 per cent of Brits, 26 per cent of Australians and 27 per cent of Chinese having done so in the past year.
Meanwhile, almost half of travellers from the Philippines tie up with a group of friends for some of their vacations, closely followed by Vietnamese and Malaysian family travellers.