Wednesday, June 03, 2020

Cinema advertising sees bump

Apr 15. 2019
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By The Nation

Thailand’s total advertising spending on local media dropped 1.68 per cent over last year’s figures to Bt9.26 billion in March this year, according to the Nielsen report.


Advertising spending on magazines dropped 24.39 per cent year on year to Bt93 million in March this year, following by a 21.02 per cent decline to Bt432 million for newspapers.

Cable and satellite TVs also showed a 10.58 per cent drop in ad spending to Bt186 million, while digital telestrial television and radio experienced an ad spending decline of 3.58 per cent and 3.10 per cent to Bt6.08 billion and Bt406 million, respectively. Advertising spending on the Internet also dropped significantly by 10.74 per cent year on year to Bt108 million in March of this year.

Meanwhile, cinema advertising saw the largest bump with a 23.7-per-cent increase year on year to Bt642 million in March this year, following by transit media ad spending, which surged 22.18 per cent to Bt617 million. Spending on in-store advertising media also jumped 10.68 per cent to Bt114 million, while outdoor media saw a 2.46-per-cent increase to Bt584 million.

Thailand sees dip in hotel prices

The latest Hotel Price Index (HPI) from revealed no sign of a slowdown for the global travel industry. The price travellers paid for overnight accommodation rose 3 per cent globally in 2018 across every regional index, except for the Pacific including Thailand. 

On the other hand, Thai travellers paid an average price of Bt1,720 a night for their domestic accommodation in 2018, a 7-per-cent decrease compared with 2017, and paid the same average price of Bt4,437 a night for international accommodation in both 2018 and 2017.

 The growth in travel comes despite global uncertainties including Brexit, California wildfires, South African drought and Japanese earthquakes. Travellers also showed resilience and renewed confidence in destinations touched by unrest: Paris, Egypt, Turkey; regions experiencing currency fluctuation: South America; and areas affected by natural disaster: North America. Despite the overall growth in global accommodation prices, average prices paid for domestic accommodation in Thailand have decreased, with average prices for international beds remaining stable.

 Adam Jay, president of the brand, said, “‘HPI has always given us a good barometer on the industry and helps give us an insight into global travel trends. This year we have seen growth despite a lot of political challenges and natural disasters, which indicates that the industry shows no signs of slowing down.”

Ichitan joins forces with Garena to delight 

Ichitan Group has joined hands with Garena Online, a leading online game and social platform. They will launch the “Ichitan X Free Fire” campaign, marking Ichitan’s first-time sponsorship in the e-sports arena. Consumers will find exclusive game item codes under bottle caps of Ichitan’s “Free Fire edition” of the company’s green tea drinks. 

With every two codes collected, game players can redeem special game items including the new hero character Shimada Hayato, as well as other special game items which that can better equip players to jump into a high-capacity battlefield fight.

The code can be used for game playing on both computers and smartphones (both iOS and Android platforms), by following the link, or on the Free Fire game menu, or by scanning the QR code on a bottle of the Ichitan Green Tea Free Fire edition.

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