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YouTube tightens Shorts earnings rules in major YPP overhaul
YouTube tightens Shorts earnings rules in major YPP overhaul
FRIDAY, AUGUST 14, 2026
YouTube is reshaping YPP with new Shorts thresholds, wider Premium Lite access and tougher entry rules from February 2027.World Cup loses its pull — Thai brands hold back on advertising
World Cup loses its pull — Thai brands hold back on advertising
MONDAY, JULY 13, 2026
Late match times, costly viewing packages and a last-minute rights deal have weakened Thai World Cup advertising and economic activityChatGPT market share falls below 50% for first time
ChatGPT market share falls below 50% for first time
WEDNESDAY, JUNE 17, 2026
ChatGPT remains the market leader in artificial intelligence assistants, but its share has fallen below 50% for the first time as rivals including Google’s Gemini and Anthropic’s Claude gain momentum.ETDA orders face scans and ID checks for social media advertisers
ETDA orders face scans and ID checks for social media advertisers
MONDAY, JUNE 08, 2026
Thailand’s Royal Gazette has announced strict new rules requiring platforms such as Facebook, TikTok and Instagram to verify advertisers’ identities and retain data for at least 90 days to curb online scams.Thailand Consumers Council sues Facebook over scam adverts and lack of victim redress
Thailand Consumers Council sues Facebook over scam adverts and lack of victim redress
MONDAY, JUNE 08, 2026
The Thailand Consumers Council has filed a lawsuit against Meta, accusing Facebook of allowing scam adverts and online fraud to spread while failing to protect or compensate victims.Viriyah Insurance teams up with Choojai and friends for 79th-year campaign
Viriyah Insurance teams up with Choojai and friends for 79th-year campaign
FRIDAY, MAY 22, 2026
Viriyah Insurance launches its 2026 corporate image campaign with Choojai and friends and director Atta Hemwadee.Thailand alcohol controls take effect pending advertising criteria
Thailand alcohol controls take effect pending advertising criteria
THURSDAY, MAY 21, 2026
Eight notices setting out places where alcohol sales or consumption are banned have taken effect, while advertising rules remain unfinished.Top 5 Best Marketing Agencies in Bangkok & Thailand (2026): Awards & Reviews
Top 5 Best Marketing Agencies in Bangkok & Thailand (2026): Awards & Reviews
FRIDAY, APRIL 24, 2026
Thailand has become one of Southeast Asia’s fastest-growing digital marketing markets, with businesses increasingly relying on agencies that deliver measurable results—not just campaigns.Advertising battlefield: OOH rises as trusted shield against fake news
Advertising battlefield: OOH rises as trusted shield against fake news
WEDNESDAY, FEBRUARY 25, 2026
Thailand’s ad spending is projected to hit 87,264 million baht in 2026, signaling a strategic pivot toward "Rebalancing Growth" as brands prioritize long-term credibility in a resetting economy.BMTA clears up corruption allegations, confirms 20-year-old dispute was resolved in court
BMTA clears up corruption allegations, confirms 20-year-old dispute was resolved in court
WEDNESDAY, DECEMBER 17, 2025
BMTA responds to allegations regarding advertising media claims, confirms 20-year-old dispute was resolved in court, Plan B won 21 cases.