PM launches first of 3,000 festival activities to celebrate next two months

The festival roll-out is part of the new government’s effort to showcase Thailand’s potential to become a hub of world-class festivals, the world’s “Festival Country”. This is a major project of the National Soft Power Strategic Committee, which the Prime Minister himself chairs. The winter festivals are just one of 11 target areas of focus for the soft-power strategy.
Said the Prime Minister at the Government House event, “The National Soft Power Strategic Committee has initiated efforts to address legal obstacles, establish foundations for industrial growth, and create a knowledge-sharing network to prepare Thailand for the future as  Festival Country.”

Paetongtarn Shinawatra, the Deputy Chairman of the National Soft Power Strategic Committee, added that the 3,000-plus festivals during this event are divided into two significant periods.
First is the Loy Krathong festival in November, followed by Christmas and New Year. Additionally, numerous multidimensional activities cover customs, arts, food, entertainment, music, and sports, creating a festive atmosphere with distinctive characteristics. The aim is to imprint Thailand as a new year-end destination on the global map.

The Tourism Authority of Thailand (TAT) has thus proposed five key activities, said Sudawan Wangsupakitkosol, Minister of Tourism and Sports. These begin with the vibrant “River of Colours” activity, featuring the Loy Krathong Festival 2023.
Next is the “Amazing Thailand Marathon Bangkok 2023”, highlighting the readiness of Bangkok as Thailand strides towards becoming a world-class sports tourism destination.