Fly on Corporate Wall

Apparently not: We mentioned the buzz to Ausanee Mahagitsiri, chief executive of the local franchise, KDN, and she didn't seem to know what we were talking about.

"Oh, really?" she said, clearly surprised that there'd been so many tweets about her sweets.

We can only assume that Ausanee had her head buried in spreadsheets as KDN plots the chain's further expansion beyond Siam Paragon and Central Lat Phrao.

The factory that makes the doughnuts reckons it can fill tummies at four different outlets, and that's what KDN wants to have by the end of this year.

Deeper in the future there'll be a Krispy Kreme on every corner, next to the 7-Eleven. We're kidding, but expect an outlet in most provinces as factory capacity keeps pace with demand.

And Ausanee believes Bangkok's appetite for sugary dough will be far from sated even with four branches. "A friend of mine bought two boxes on to the Skytrain when it was packed, and by the time she got to her station there was only one box left!"

Serves her right.

Fast cars

The timing of the dip in petrol prices couldn't be better for Cavallino Motors, Thailand's sole importer of Ferraris. Its first shipment of four-seater Ferrari FF models arrives today. The dealership is taking orders through next Thursday. Have a cheque ready for Bt33 million.

There are only a few FFs available, just as there are only a few people with Bt33 million to spend on a car. But there are enough people with that kind of cash that the FFs will be scooped up fast, say Cavallino chairman Vudha Bhirombhakdi and president Chalerm Yoovidhya.

You have a better chance of getting an FF if you already own a Ferrari. So count on seeing a lot more Ferraris going in and out of the dealership on Phetchaburi Road next week. That's the regulars coming in for their upgrade.