Samsung in quest of local apps for its Smart TV

Thai Samsung Electronics joins hands with 6 business partners to develop local applications for its smart TV, to help drive this year's sale growth by over 30-35 per cent.

 Ratchata Suttapattanon, AV business senior manager, Thai Samsung Electronics Co Ltd, said Samsung Smart TV, has received an over whelming response from consumers in 10 European countries and Thailand, since the launch in March. Over 2.5 million units have been sold and Samsung has achieved substantial sales volume of 16,000 units per day or 12 units per minute.

 "Samsung aims to respond to every life style through the development of over 1,000 applications for its Smart Television platform, which are globally accepted.  Up-to-date there are over 5 million downloads through Samsung App Store, illustrating the important role in which smart contents and services play in consumer's lifestyle. These applications bring about innovative opportunities and experiences accompanied by limitless fun for trendy consumers," he said.

 Samsung Thailand has recently joined forces with 6 major business partners in the development of local applications.   Nation Broadcasting Corporation Plc will develop 3 applications, they are:- "Bangkokbiznews an in-depth business and investment news"; "The Nation gets real-time update on the everyday news"; and "MANGOTV by NBC update all entertainment news up to the minute at your finger tip".

 EA Mobile Thailand will develop "EA Games - Get an update on world-class game applications"; Index Corp (Thailand) Limited will develop "MobiTown -  Create your own digital lifestyle"; Stock Exchange of Thailand will develop Settrade.com on TV - Stay up-to-date with every movement of the capital market"; SF Cinema City Co.Ltd. will develop "SF Showtimes@TV easy access to showtimes and movie trailers"; and National Electronics and Computer technology Center  "Traffy an intelligence real-time traffic update that will help you plan your route".

 "Samsung intends to produce 60 local apps by the year end. Aside from this, Samsung is determined to roll out many more attractive marketing activities for the last quarter including promotion. Samsung is confident that this business partnership and various other activities to be rolled out for the last quarter would help boost Samsung Smart TV sales growth and ultimately increases Samsung's overall television segments sales growth to 30-35 per cent," he said.