JV wins mass-transit media concession
Three Sixty Five (TSF), a media agency, has formed a 51:49 joint venture with Japan's Koa-sha Inc to manage mass-transit media at Suvarnabhumi Airport Rail Link and Bangkok City Air Terminal Project after winning the concession bid from the State Railway
Aran Apichari, chairman of TSF, said that the 10-year concession would be operated by the new JV - Koa-sha Media (Thailand) - which was recently established with a registered capital of Bt10 million.
Concession areas comprise 6,837 square metres of advertising space at Airport Rail Link project, including 5,004sqm in eight stations, and the remainder for adverts which would available in City Line and Express Line trains.
Aran said the company expected to achieve Bt600-million revenue during the 10 years of concession. TSF would integrate its strengths with Koa-sha Inc which has experience in Japan's mass-transit media for the last 73 years and enjoyed a reputation of being trusted by leading global companies.
Currently Koa-sha Inc manages mass-transit advertisement spaces in about 10,500 railway stations on 520 lines throughout Japan.
