Boutique firm eyes post-flood boom
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Quintessentially will focus on providing concierge services to executive and corporate clients in Thailand next year to cash in on the post-flood boom, especially in banking, automobile, real estate and sports.
“We see further potential in those growing markets,” Ob-oom Chutrakul, managing director of Quintessentially Thailand, told The Nation yesterday. In the second half of next year, business overall will begin to pick up as production, manufacturing and supply chains return to normal, she said.
Although some businesses should be slowing down, corporations that would like to use this chance to surge past dormant competitors might be looking for assistance to add value to their offerings. Next year’s strategy will be to approach new corporate clients in the thriving industries.
However, the company has set a conservative growth target of 30-40 new members each year.
Beside individuals, it is looking at expanding corporate accounts. However, it wants to serve no more than 20 corporate accounts each year.
New member acquisition and membership renewals contribute 80-90 per cent of revenue, while the rest comes from services including commissions, gift sourcing and trip and event arrangement. The London-based company offers exclusive services upon request from its private members, ranging from personal shopping, travel bookings and sold-out
tickets to a once-in-a-lifetime experience.
With a network of contacts and thousands of suppliers worldwide, Quintessentially promises to deliver service that surprises every day.
Although the general travel and leisure businesses here might slow down because of several negative factors, upscale and niche travel and leisure remain attractive for customers looking for unconventional choices.
The sovereign debt crisis in the euro zone is not expected to change Quintessentially’s businesses plan and direction.
“Even our inbound requests are not going to be affected much, since our client base is not only in Europe but all over the world,” Ob-oom said.
