Ad spending hit
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Nielsen Research reported that advertising spending in November saw a 25.79 per cent drop from the same month last year to Bt7.04 billion, mainly due to the flood crisis.
Advertising expenditures via television fell by 30.91 per cent to Bt3.77(billion); via radio by 27.66 per cent to Bt429 million; via newspapers by 36.68 per cent to Bt965 million; via magazines by 18.25 per cent; and via cinemas by 7.88 per cent to Bt643 million.
However, ad spending via outdoor media saw an 8.33percent increase to Bt364 million, while transit media witnessed 15.76percent growth to Bt235 million. Instore media also observed a 51.93percent surge to Bt155 million and Internet ad spending rose 16.67 per cent to Bt35 million.
In the first 11 months, overall ad spending saw 5.39-per cent year-on- year growth to Bt96.75 billion. – The Nation
