TUF launches five-year push
T-Holding, a wholly owned subsidiary of Thai Union Frozen Products, plans to make Sealect the leading canned-fish brand in Asia in five years through product innovation.
"With this [five-year] plan, we want to double the domestic sales of Sealect products from Bt1.9 billion currently to about Bt4 billion," Wichai Iamsangchan, managing director of T-Holding, said yesterday. "We also want to increase our exports from the Bt400 million to Bt500 million achieved last year to about Bt4 billion, which is similar to our domestic sales."
The company wants to beat the current leader Three Lady Cooks to become the No 1 brand in Thailand’s canned-fish market in three years with a share of more than 30 per cent.
T-Holding has joined with Doi Kham Food Products to launch the first-of-its-kind premium canned fish with Doi Kham concentrated tomatoes.
The partnership will deliver new innovations to the production of canned foods in Thailand.
It not only underlines Sealect’s commitment to offering consumers high-quality products that are both delicious and nutritious, but also helps to strengthen the Thai brand in the global market, Wichai said.
Pipatpong Israsena, director of Doi Kham Food Products, said this partnership used the best-quality tomatoes from the Third Royal Factory at Tao Ngoi in Sakon Nakhon, with its Bt400-million machinery imported from Italy, which has a production capacity of 3,000 tonnes of concentrated tomatoes per year.
"The objective of the partnership is to improve the living standards of villagers in surrounding communities by creating jobs and helping to generate income from tomato farming. It is also in line with royal sustainability initiatives," he said.
The canned-fish market is now worth Bt6.2 billion and is likely to expand because of the modern, fast-paced lifestyles of consumers, especially office workers and condominium residents, he added.
