Ad spending rises 3.95% in first quarter
Advertising expenditure in the first quarter of this year has recorded 3.95-per-cent year-on-year growth to Bt26.4 billion from Bt25.4 billion in same period last year, a Nielsen survey showed.
However, ad expenditure via magazines and transit media saw a 20.39-per-cent decline from Bt1.32 billion to Bt1.05 billion and a 1.39-per-cent drop from Bt574 million to Bt566 million, respectively.
During the first three months, about 60.17 per cent of total advertising budget was spent on television. TV commercials witnessed a 1.86 per cent rise to Bt15.9 billion from Bt15.6 billion in same period last year. Newspaper advertising also saw a 3.18-per-cent increase to Bt3.7 billion from Bt3.59 billion; while ad earnings by cinemas rose 37.35 per cent to Bt2.1 billion from Bt1.53 billion; and radio saw an 8.72-per-cent rise to Bt1.43 billion from Bt1.31 billion.
Additionally, firms have also continued spending on in-store, outdoor and Internet advertising in the first quarter. Advertising through outdoor media rose by 3.33 per cent to Bt1.1 billion, followed by a 40.94-per-cent surge in in-store media to Bt420 million and Internet with a 28-per-cent rise to Bt137 million.
So far, the top 10 advertisers are Unilever (Thai) Holdings, which spent Bt1.5 billion, followed by Procter and Gamble (Thailand), Coca-Cola (Thailand), Total Access Communications, Toyota Motor Thailand, L'Oreal (Thailand), Beierdorf (Thailand), Tri Petch Isuzu Sales, Nestle (Thai) and Ajinomoto.
