Briefs

Chai Watana Tannery expects to win new orders for tanned leather worth US$15 million (Bt460 million) from buyers in India and Indonesia, under the plan to boost overseas revenue in anticipation of the Asean Economic Community.
Managing director Weerapon Chaiteerath said that at present, overseas revenue accounted for 30 per cent of the total.
“Winning more overseas orders is in line with the company’s strategy to penetrate the export markets more, particularly Asean and India, which show high economic growth and demand. In light of competition in the domestic market, this would expand our market share and increase revenue. Still, we also see growth in domestic demand,” he said.
CWT, the producer of leather sheets for furniture and auto upholstery industries, earned net profit of Bt31.59 million in the first half of this year, against Bt27.68 million for full-year 2011.

Clear fund adverts demanded

The Securities and Exchange Commission requires that advertisements for mutual funds clearly provide information on the funds and avoid over-emphasising give-aways.
Effective last Friday, asset-management companies and brokerages and LBDU operator  that hold marketing campaigns must emphasise the information necessary for an investor’s decision. Non-compliance may result in the advertisement being pulled or revised.
Information in the adverts should include the fund unit’s maturity date, type of fund, investment policy, risk factors and performance. Where it is not practical to provide all the significant information, summarised information and relevant warnings must be included.
The information must be concise and in a format suitable for the advertising format and must not be overshadowed by information on give-aways.

Sino-Thai eyes 15-20% revenue growth
Sino-Thai Engineering & Construction expects to see revenue increase by 15-20 per cent next year.
Managing director Pakpoom Srichamni said the company this year won bids for several large projects, resulting in a backlog of Bt60 billion to Bt70 billion. These projects will see revenue realisation over the next three to four years.
The company projects revenue this year of Bt18 billion. Its first-half revenue stood at Bt8.7 billion, up 21.7 per cent from the same period last year. Its net profit in the first six months was Bt567 million, up 44.3 per cent year on year.
“One of my three targets is sound corporate earnings performance,” Pakphoom said.

Film production roadshow
Famous film and TV location managers have been invited to attend the “Thailand Inbound Roadshow” from November 5-13, designed to promote Thailand as a filmmaking destination.
Through the roadshow, the Thailand Film Office will celebrate the achievement that Thailand has this year generated Bt2.2 billion revenue from overseas film production in the Kingdom. This new record exceeded Bt2 billion registered in 2008.
“Thailand’s wonders could not be entirely filmed within weeks. A roadshow to allow guests witness the wonders with their own eyes is essential,” the office said in a statement.
During the familiarisation tour, guests will be taken to Ayutthaya and along the Chao Phraya River to experience Thailand’s past and Bangkok’s tourist attractions, enjoy Thai culture through the floating-lantern festival in Chiang Rai, witness a coffee-plantation project in Chiang Rai, and study ecotourism in Phang Nga.

‘Shopper Sciences’ guide launched
IPG Mediabrands is introducing a new shopper consulting service, “Shopper Sciences”, in Thailand as well as in Indonesia and Malaysia.
Retailers, manufacturers and advertisers can obtain deeper understanding of shopping behaviour as well as insights necessary to align marketing strategies, said Sora Kaitkanarat, managing director of the Thai unit.
The service was first launched in Japan and introduced in new markets such as Denmark, Poland, Turkey and Chile.

Amway refreshes Artistry brand
Amway will invest Bt130 million in the refreshment of its Artistry skincare brand in Thailand. This will include the production formula, packaging and logo to make it Amway’s premium brand.
Thailand’s market for premium facial skincare is expected to grow by 6 per cent this year to about Bt11.5 billion. This is higher than in previous years, which posted annual growth at about 3-4 per cent on average.
Along with the brand reshuffle, the company has launched its Artistry Youth Xtend for wrinkle reduction. Thailand is the third market in the world for the launch of after Japan and South Korea.
The company expects its Artistry brand to achieve Bt3.1 billion in sales this year, up 7 per cent over last year. The growth of Artistry brand in Thailand is expected to reach 10 per cent annually in the next three years. – The Nation