'LINE play' features avatars users can customise

LINE Play avatars can be created in a variety of ways. Customers can use their own head shot to create an avatar that closely resembles them, or select from a wide range of eyes, noses and mouths that can be combined to create an entirely different look. Avatars can then join the LINE Play virtual world, where they can use new “action stickers” that enable avatars to become more animated and lifelike.

LINE Play also enables users to decorate their avatar characters and virtual environments with more than 2,000 fashion and interior items. Users can purchase these by using LINE Play’s virtual currency, which can be earned by performing various tasks such as eating, taking baths, sleeping and watering the plants in both your friends’ rooms as well as your own. 

LINE Play also features seasonal themes such as those for Christmas and Valentine’s Day, among others. It includes tight privacy controls that enable the user to choose whether or not to allow avatars who are not friends to visit their rooms.

“LINE Play is a great example of how we’re offering our customers a greater degree of interaction,” said Jeanie Han, LINE US chief executive officer. 

“Through messaging, voice calling, stickers and the camera, our customers can interact with their friends and families in a number of ways. We’re taking digital communications beyond words on a screen and leveraging more emotional drivers to make communications more meaningful and fun.”