Mono eyes ASEAN, releases T-pop music

The company, a business unit of Mono Group, the country’s leading entertainment-content creator, is ready to add colour to the Thai music industry by announcing its international music business platform ahead of the AEC.
It is making the move into Indonesia and Vietnam on the
back of those markets having far more mobile-phone users than Thailand.
The company is, therefore, kicking off with releases by two T-Pop bands – Evo Nine and CandyMafia – in Indonesia and Vietnam, as well as in Thailand, this month.
Navamin Prasopnet, assistant chairman and chief marketing officer of Mono Technology, said that with Thailand’s membership of the AEC in less than two years’ time, the company believed all sectors of the business must prepare plans to comply with and benefit from the single market.
Mono Group has established its business plans, and has already expanded into South Korea and Indonesia, he said.
The group is also in talks with interested parties in many other countries, thanks to the strength of its content in the fields of music, horoscopes, video clips, fashion and mobile applications.
Mono Music can, therefore, |step into the international market before others make such a move, he added.
Put together by professional teams with five years’ experience at home and overseas, boy band Evo Nine and girl group CandyMafia will release international singles produced in the studios of experienced US company, Artisans Music.
Artisans Music is behind the success of leading bands and singers such as 2PM, Dong Bang Shin Ki, Girl’s Generation, Jamie Foxx and Snoop Dogg.
Mono Music has also engaged South Korean producer Zanybros, which will help produce music videos. It has produced more than 120 songs for leading bands, such as “I Got a Boy” by Girl’s Generation, “Shock” by Beast, “Humanoid” by TVQX and “Opera” by Super Junior.
Mono Group has an edge over other firms in the international music market because it established a company two years ago to provide content in South Korea and Indonesia, Changwattana-Navamin said.
Being familiar with both markets, Mono Music understands the behaviour, lifestyle and tastes of music lovers in those countries, which provide the necessary background for successful marketing, said the executive.
Indonesia has three times as many mobile-phone subscribers as Thailand, which presents a great opportunity for Mono Music to expand its business, he added.
Mono Music has solo artists and bands across all ranges of popular music from pop dance, soul pop and pop rock to R&B, led by CandyMafia, Evo Nine, G Twenty, Pete Peera, Pang Natnicha, Status Single, Radio Garden, SPF, RunRanRun, Twenty Town and Krit Pannana.
The company’s music business secured a domestic market share of 30 per cent last year, generating revenue of more than Bt100 million largely from content provision and concerts.
“In the international market, we see the 240 million mobile-phone subscribers in Indonesia and the [high number] in Vietnam as greater markets [than Thailand] for providing music content. Mono Music will release the single ‘Make You Dance’ by Evo Nine in Vietnam and Indonesia this month, and will target producing 10 pieces of music content for the international market by end of this year. After that, the company will gradually expand in the countries where we have had talks,” he said.
“While Mono Music will also continue doing business in Thailand, the potential of Mono Group in terms of strong content, professional teamwork and international experience means we are confident we can achieve success in the international market,” he added.