Bansomdej Poll found that 85 per cent of respondents hoped to receive set-top boxes at no cost, while only 12 per cent were satisfied with getting a discount coupon to buy a box or an integrated digital TV set.
The rest did want any subsidy from the National Broadcasting and Telecommunications Commission.
Sing Singkhajorn, head of Bansomdej Poll, which is under Bansomdejchaopraya Rajabhat University, said yesterday that the key topics were public awareness of and readiness for the transition from analog to digital terrestrial TV, which is overseen by the NBTC.
The commission plans to distribute discount coupons to 22 million households for use in buying a digital TV converter or integrated digital TV set to access higher-quality content.
About 62 per cent said they knew that by 2015, analog terrestrial TV would be transformed into digital. But 32 per cent said they had no idea about digital TV. The survey was conducted in Bangkok from Monday to Wednesday this week and drew 1,276 responses.