GuestLogix inks onboard payment deal with Cathay Pacific, Dragonair
GuestLogix Inc, the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, will deploy its onboard retail technology platform, including POS handheld devices, fleet-wide to manage Cathay P
“This new agreement with Cathay Pacific and Dragonair is the beginning of a tremendous shift for GuestLogix in Asia-Pacific,” Brett Proud, president and CEO, said last week.
The company’s OnTouch Analytics platform will also be deployed to improve transparency and optimise onboard store performance.
The deal was made in partnership with the region’s leading duty-free concessionaire, Inflight Sales Group Hong Kong (ISG), as part of a multi-year duty-free programme agreement with Cathay Pacific.
This win with Cathay Pacific and Dragonair represents GuestLogix’ fourth and fifth airline customer agreements with channel partner ISG after Hong Kong Airlines, Hong Kong Express and Jet Airways.
“Cathay is a brand that is a real pacesetter in the region and is often recognised for its best-in-class onboard experience. Many other large carriers model their onboard operations after Cathay Pacific. And with the addition of Dragonair in this implementation, we have our first large-scale payment processing activity in mainland China,” he said.
Cathay Pacific and Dragonair aircraft will be equipped with GuestLogix’ PCI-compliant handheld POS devices to accept major credit cards for the purchase of duty-free items onboard flights to nearly 80 passenger destinations in 29 countries.
Implementation of the GuestLogix platform will raise the level of functionality for Cathay Pacific and its crew, enabling improved customer service and enhanced onboard performance.
“This agreement with Cathay Pacific demonstrates the value in aligning synergies with a global leader such as GuestLogix,” said Tony Detter, managing director of ISG. “By combining our expertise, we are able to offer our customers the ultimate solution for their shopping programmes and onboard retailing needs. We look forward to continued success in securing new in-flight shopping deals together with GuestLogix.”
GuestLogix’ onboard retailing solution provides ISG and its customers with POS handheld devices to accept card payments, together with end-to-end retail software and OnTouch Analytics to operate, control and manage their in-flight retail operations.
“We are thrilled that our focused efforts to penetrate the Asia-Pacific region have come to fruition with this major customer win,” said Ilia Kostov, EVP for global sales at GuestLogix. “This agreement marks an exciting day for GuestLogix as we prepare to deploy our technology onboard one of the most premium brands in the global airline industry.
With continued dedication and a strengthened partnership with ISG, we are primed for further expansion within the opportunistic Asia-Pacific region.”
Last year, Cathay Pacific carried a record number of passengers and has reported an increase in business-class demand in January and February of this year. This new customer win represents more than 27 million passenger trips for GuestLogix.
ISG is the pioneer of airline concession operations, management and marketing, with more than 20 years of airline duty-free concession management experience.
