Ad spending up slightly
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Advertising spending in the first five months saw slight growth of 1.1 per cent to Bt45.62 billion from Bt45.12 billion in the same period last year, according to estimates by Nielsen (Thailand).
Expenditures on free TV channels continued to grow by 3.57 per cent to Bt28.28 billion. Transit saw estimated rises of 22.6 per cent, in-store media 8.22 per cent and the Internet 55.13 per cent. Radio spending was stagnant.
However, from January to May, ad spending still recorded declines of 3.18 per cent in newspapers, 2.58 per cent in magazines, 17.67 per cent in cinemas and 8.4 per cent in outdoor media.
