AIS, True in ad blitz
Advanced Info Service and True Corp spent more heavily on advertising during the past five months of this year compared to the same period last year to promote their wireless broadband services.
A telecom source said yesterday that True is expected to sign a deal with the Manchester United soccer club on Monday to use some of its players as brand ambassadors for its 3G and 4G mobile devices.
According to Nielsen Company (Thailand) data, AIS spent Bt272 million versus Bt42 million, while True Corp spent Bt204 million on the media to advertise its 3G and 4G services, up from Bt102 million.
Total Access Communication (DTAC) spent Bt30.68 million, down from Bt127 million. A few years ago, AIS, DTAC and True launched 3G services on their existing frequencies – 900MHz for AIS and 850MHz for DTAC and True. Their subsidiaries won 2.1GHz spectrum licences last December.
Last month, AIS’ subsidiary Advanced Wireless Network debuted its 3G-2.1GHz service and True’s subsidiary Real Future opened up its 3G- and 4G-2.1GHz service. DTAC’s subsidiary DTAC TriNet will kick off its commercial 3G-2.1GHz service next month.
Last month True appointed girl group Girls Generation from South Korea as the ambassador for its three True-brand smartphones and tablets in the Beyond family, aiming to attract 2G users to its 3G and 4G networks. AIS has introduced Thai actor Jirayu “James” Tangsrisuk as the presenter of its 3G-2.1GHz service.
