THAI tied by rules: Sorajak
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Thai Airways International President Sorajak Kasemsuvan viewed that the main competitor of the national carrier is the set of strict rules governing state enterprises.
At a seminar today, he said that the rules limit flexibility and slow the airline's responses, though THAI is in the highly-competitive industry. Low gross margin of 2 per cent suggests that all airlines must struggle hard for survival.
"THAI's major competitor is THAI. If THAI remains a good state enterprise, by strictly following rules and regulations which consequently lead to slow actions, THAI will have no competitive edge," he said.
Sorajak said that THAI employees are now groomed for the "SAFE" slogan, referring to speed, alertness, flexibility and entrepreneurial attitude.
