SCG-Cement bids to boost sales
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SCG-Cement Building Material Co Ltd, a subsidiary of SCG Group, set aside a marketing budget of Bt200 million in a bid to boost sales by up to 9 per cent this year.
In the process the company aims to drive its market share to 40 per cent of the Bt200-billion building materials sector, brand director Anuvat Chalermchai said.
Anuvat said the company would run its “Progressive Living” campaign in the last quarter.
He said the campaign aimed to underscore how the company’s Tra Chang brand responded to all the living needs of today and tomorrow.
The campaign also showcases the company’s “A Place We Stand Showcase @ Bangsaen” project, which consists of three modern buildings designed by three leading Thai architects. Anuvat said the projects showed how Tra Chang products could be easily used and how they were innovative and environmentally compatible.
He said the company aimed to extend its dominance by continuing to deliver innovative building materials that provided customers with maximum convenience.
By doing this, it would enhance the reputation of its products and service standards and inspire innovative.
He said SCG–Cement also planned to reinforce its distribution channels.
