MamyPoko introduces 'standard' diaper version

“We understand well that during economic hard times, mothers are very much concerned about expenses and product quality,” said Tadashi Nakai, managing director of Unicharm (Thailand) Co. “They look for diapers that can absorb more, which makes their baby feel comfortable, and low price, which enables mothers to use as many diapers as needed. With this consumer insight, MamyPoko Standard has been developed to address all these concerns directly.
“Our commitment to developing products based on true market insight and those that best address consumers’ needs is among the key success factors of MamyPoko. We strongly believe that with the strengths of MamyPoko Standard, we will take the No 1 position in the standard segment and achieve our growth target of 20 per cent this year.”
MamyPoko Standard’s absorption rate is up to 10 hours, making it good for both day and night time. The pants type also comes with breathable sheets that help release stuffiness and make babies feel comfortable.
 “The new product will strengthen our position in the diaper market, especially in the standard segment. The product is available in S and M sizes for the tape type and S-XL for pants. This gives mothers greater choice while enjoying the cost benefits,” Nakai said.
MamyPoko Standard Tape is available in S (18 pieces) and M (14 pieces) at Bt99. MamyPoko Pants are available in S (six pieces), M (five pieces) and L (four pieces) sizes at Bt44 per pack.