Canned fish roadshow
T-Holding Co, the manufacturer of Select canned fish products, has launched a roadshow to demonstrate four regional recipes to modern housewives throughout the Kingdom.
The company expects the product demonstration will reach more than a million potential customers who have a chance to taste Select products – and win big prizes, including 252 gold necklaces and Honda Wave 110 motorcycles, to be given away every week.
The campaign, which is being held throughout this month, is aimed at helping boost the company’s sales by 20 per cent this year, to Bt500 million. Managing director Supathra Kuratana said the company would be more proactive in the penetration of Thailand’s Bt6.2-billion canned-fish market.
“Our strategy this year is to encourage individual consumers to taste Select canned fish products, and to reinforce the difference between our products and competitors’ so that they will recognise the quality of our canned sardine and mackerel in tomato sauce,” she said. “We will expand our distribution network, especially in traditional trades, to promote [our products’] accessibility by individual consumers. Our target customers are modern housewives and people aged between 25 and 45.”
