Aero Media sets sights on digital screens at 13 airports
Aero Media Group will focus more on digital screens and other facilities for out-of-home media services at 13 airports to cash in on the flood of arrivals.
"The jump in air passenger numbers are the result of aggressive low-cost carriers increasing their domestic and international flights in line with terminal expansion at major airports," Tatchai Patipoksut, managing director, said last week.
Aero Media Group operates out-of-home media, ranging from digital screens and billboards to online media, at 13 airports across the country under a concession from Airports of Thailand (AOT).
"The total number of passengers passing through AOT’s airports this year is expected to hit 120 million. This creates opportunities for advertisers to use airport media. The number will continue to rise in the future," he said.
According to AOT’s statistics, passengers in the fiscal year ended September soared 33.5 per cent to 106.8 million.
With demand from passengers projected to surge to 165 million in five years, AOT decided to work on several projects, especially Suvarnabhumi’s second phase, which will be completed in 2018, Don Mueang International Airport’s Terminal 2, which will be reopened this month, and Phuket airport’s expansion, which will be completed next year.
Aero Media Group will install digital screens at those key airports, bringing its network to about 300 screens next year from 33 this year.
It also designs and operates billboards and online media for AOT to get full engagement with passengers before their arrival and after their departure.
Digital screens offer flexibility at an affordable cost for local advertisers that want to publicise their brands to both local and foreign visitors.
Besides managing ad spaces for Thai AirAsia, the company is in talks with several other airlines to manage ad spaces on their aircraft.
