Sports Mall hopes new EM District branch will attract CLMV customers
Sports Mall has invested Bt100 million in its new location in The EM District in Bangkok, while aiming to expand its customer base into the CLMV (Cambodia, Laos, Myanmar and Vietnam) region.
The Mall Group general manager for sports merchandising, Sunthorn Sureeluangkhajohn, said the Sports Mall was establishing itself as the No 1 sports hub in Thailand.
The EM District branch covers 6,000 square metres on the M and first floors of The Waterfall Quartier at The EmQuartier and second floor of The Emporium.
The store features more than 300 brands including Nike, Under Armour, Puma, Reebok, Converse Adidas, Onisuka Tiger, New Balance, Sketchers, Lacoste, Vans, Asic, Mizuno and more.
But apart from Thais, the company hopes the new branch’s wide selection will also attract shoppers from the CLMV region, whose combined population is 200 million.
Sunthorn said Sports Mall was spending Bt200 million this year on expansion and renovation. Besides The EM District outlet, there will be new branches at the BluPort complex in Hua Hin and in Nakhon Ratchasima.
There are more than 10 new brands available at Sports Mall, uncluding Under Armour Sport, Under Armour Golf, Lorna Jane, Zobha, Singha Life Sport, Pree, Hoka One One, On Running, Inov Sport and Grips Athletics.
Sports fashions and healthy lifestyle trends continue to be popular and are pushing sales of sports merchandise. Sports Mall expects Bt5 billion in sales this year, up by 50 per cent from 2015.
To celebrate the new EM District branch, Sports Mall has joined forces with the Bangkok Metropolitan Administration, Muang Thai Life Assurance, Thai Samsung Electronics Co, Siam GS Sales, and leading sports brands to hold “Sports Mall Beat Bangkok” from today until June 26 at The Emporium and The EmQuartier, aiming to attract more than 10,000 customers throughout the campaign’s 17-day run.
