Harley-Davidson launches first shop in Pattaya

The Pattaya dealership is the fourth authorised dealership for Harley-Davidson in Thailand, and is owned and operated by Eastern Thai Riders Co.
Harley-Davidson owners from Pattaya and throughout Thailand joined Sontaya Kunplome, former tourism and sports minister, and the Harley-Davidson Owners Group and others at the opening.
Peter Mackenzie, managing director of Harley-Davidson Asia Emerging Markets, said: “Pattaya is undoubtedly the heart of Chon Buri and arguably one of the most famous cities in Thailand.
“Not only is it a tourism hub but its also acts as the business centre of many industries such as financial, entertainment, and sports.
“At Harley-Davidson, our goal is to develop a trusted network of independently owned dealerships, offer great experiences that draw more people into the sport of motorcycling, and fulfil the riders’ dreams of personal freedom.
“The launch of the latest dealership here in Pattaya will give riders access to unrivalled products and services direct from the legendary brand, while adding their own welcoming local touch.”
The new dealership offers Harley’s entire range of bikes, including the Dark Custom line, featuring the Roaster, Iron 883, Forty-Eight, and Harley-Davidson Street.
Also available are “best-in-class” after-sales services and original parts, as well as apparel and riding activities. Harley says the business will serve as a platform for local Harley enthusiasts to share their passion for riding together across Thailand’s many breathtaking destinations.
Anuwat Inthraphuvasak, managing director of Harley-Davidson Pattaya, said: “It is about time for riders here to experience the thrill of owning a true American legend. Harley-Davidson’s presence in Pattaya adds much excitement to the district, known for passionate minds who will appreciate the iconic brand’s spirit of freedom and adventure.”
He expressed his gratitude on behalf of his team for the opportunity afforded by the Harley-Davidson Motor Company.
“It is an honour to be chosen by, to be a partner with and, above all, to be welcomed to the Harley-Davidson family,” he said. “Furthermore, we are more than confident that Harley-Davidson of Pattaya can accommodate and grow the passion for riding in eastern Thailand, backed up by our long-time experience in the automotive business.”