HG Travel rebrands before big expansion
SOUTHEAST Asian destination-management company HG Travel has rebranded into Asia DMC as it aims to become one of the dominant business-to-business (B2B) players in the region through an expansion plan throughout Asia.
The growth plan will see offices opening across Asia to give Asia DMC additional on-the-ground operations to go with its established presence in Thailand, Vietnam, Cambodia, Myanmar and Laos. The company plans to secure a presence in Indonesia, Malaysia, the Philippines, China, India and Sri Lanka over the next 12 months.
Launched 20 years ago in Vietnam, the company said the rebranding demonstrated how far it had come by specialising in travel to Indochina and developing a track record for quality, service excellence and experiential travel delivered to 50,000 inbound arrivals from global source markets per year.
“The transition from HG Travel to Asia DMC represents our growth from a local-destination management company to expanding into Indochina over the last five years when we opened in Cambodia, Laos, Myanmar and Thailand and now to a continental player offering innovative, new products throughout Asia,” said chief executive officer Tran Thanh Nam.
“The change of name is also the consolidation of our commitment to the B2B model we have honed for the past two decades as we now look to the future. Our development is testament to our partners, team and ability to deliver consistently high quality and memorable travel experiences. It is now time for us to grow and bring our excellence in service to the world.”
Despite the expansion, Asia DMC said it was deeply committed to retaining its original DNA.
